The Neuroscience of Shopping
Marketing and Manipulation
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Welcome to this course on Marketing and Neuroscience!
In this highly entertaining and interactive course you will discover how and why marketing works.
First, we will need to understand what triggers us.
We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.
Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles.
Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence.
In this course, not only will I show you what works, but also why it does so well.
With a simple model to understand our complex subconscious drivers, and examples to show you how marketers are applying these principles...
This course will help you train yourself to recognize when you're being manipulated.
The Neuroscience behind the course...
The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.
And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.
The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something. Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.
Course Curriculum
Our Brain Academy welcomes over 500.000 students worldwide
A simple model to understand our complex subconscious drivers
Examples to show you how marketers are applying these principles
Exercises to help you train yourself to recognize when you're being manipulated
Edutainment, as I'm not into dry theories
Knowledge to free yourself from manipulation
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.