(Independently rated by Coursemarks:) Marketing and Manipulation: The Neuroscience of Shopping rating

Welcome to this course on Marketing and Neuroscience!


In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.
Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.
And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something. Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

So what should you expect?

  • a simple model to understand our complex subconscious drivers
  • examples to show you how marketers are applying these principles
  • exercises to help you train yourself to recognize when you're being manipulated
  • edutainment, as I'm not into dry theories
  • Knowledge to free yourself from manipulation

About the instructor

Gregory Caremans

Gregory Caremans

I'm a psychologist with a Master in communication. I specialized in the Neurocognitive and Behavioral Approach. I'm also the former Director of the Institute of Neurocognitivism in Brussels (Belgium).

I have specialized in writing and producing high quality brain-related content. The main reason why I founded the Brain Academy is to spread these insights on the brain to as many people as possible.

Now what I would like to share with you, is this neuroplasticity course of mine. It has been specially designed as to provide brain exercises that actually work. Most of the brain trainings available out there are just empty claims. They will make you better at the exercise at hand, but that's about it.

In this course, we start from actual brain research and a proven approach to keep your brain young and strong.

I'm really excited to have you here, and hope you'll enjoy this course as much as I did creating it.

See you inside,
Gregory

About the Brain Academy

The Brain Academy was founded in 2014 by Gregory Caremans with the goal to reach and teach as many people as possible about the brain.

Since then the Brain Academy has helped over 40.000 people in 177 countries to get a better understanding of their brain

Early 2017, a partnership was started with The Economist Group to feature our courses to their readers (including Neuroplasticity: How To Rewire Your Brain)

Overview

Our Brain Academy welcomes over 100.000 students worldwide

  • Create cognitive flexibility - And stimulate new neural connections
  • Start new habits - And chose consciously how to mold your brain
  • Change existing habits - And override unhelpful connections
  • Change memories - And neutralize their emotional charge
  • And So Much More... such as enriched environments, the power of words, , keeping resolutions, implanting fake memories, and so on ...

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